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The taste of packaging

Powerful influence of advertising on fragile minds and. The health of young citizens was confirmed by psychologists and experts in children’s obesity of Stanford University (USA). Children from three to five years were offered a pair of absolutely identical products – in the branded bags of McDonald’s and in nameless packaging – and asked to choose the product that seems tastier.

Powerful influence of advertising on fragile minds and. The health of young citizens was confirmed by psychologists and experts in children’s obesity of Stanford University (USA). Children from three to five years were offered a pair of absolutely identical products – in the branded bags of McDonald’s and in nameless packaging – and asked to choose the product that seems tastier. The results were stunned by scientists: food in bags and cups with a familiar logo was outside of competition: in 61% of cases, raw carrots won, in 54% – ordinary milk that does not require special preparation. “The famous brand physically changed the feeling of taste,” summed up the head of the study, Dr. Tom Robinson, concerned about the influence of advertising of high -calorie fatty foods on children’s health. Will parents have enough patience and prudence to teach children to see the difference between form (company) and content?

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